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Some great shots from the Museum of Life + Science :

Exhibit Tech, Peter, shows the Kandzias a (top secret) prototype of an idea he has for a new exhibit opening this summer.

Exhibit Tech, KJ, took longtime members of the Museum, the Kandzias behind the scenes of our exhibits -- how they get created, repaired and updated.

So we’re under three weeks away from the big day, and just wanted to give a couple brief updates:

• The Museum of Life and Science is on board, which really excites me. Museums have the potential to offer such a compelling behind the scenes glimpse, so hopefully we can get some photo/ video coverage of the day. Many thanks to Beck Tench, their Director of Web Experience, for her interest in the project. The NCLMS has a great reputation for their hands-on experience, and their site nicely aligns. Next time your near Durham, NC, be sure to pay a visit. I know I will.

• Jackie Huba of Church of the Customer and the Society for Word of Mouth (SWOM) has been nice enough to feature a post about TYCTWD on SWOM. If you don’t know it, SWOM is a social network that ‘helps people build word of mouth into the DNA of their organizations using social media.’ I think they’re a natural partner, as both our concepts attempt to link on-line values with off-line interaction for better customer engagement. And just on a personal note, it’s awesome to get some support from a long-time customer champion I have much respect for.

As for other participants, I’m waiting on details from a few, and still working to confirm some other promising leads. As always, if you know of a company that might want to partake – please let us know. Otherwise, stay tuned – the updates are going to start coming a little more quickly now as we near May 28th.

Why a day of person-to-person transparency?

“The challenge of companies and brands building trust with their customers has never been greater now that the economy has tanked and budgets for 2009 are in flux.” – Future Lab

“Transparency is something that we, not only as consumers, but also as human beings, value in every facet of our lives. Whether it be financial transactions, politics, traditional media or online media” – Pronet

“Trust and transparency are two necessary ingredients for American consumers to return to their role of powering the economy” – Dallas Biz Journal

When I first wrote about this idea I was really encouraged by all the positive feedback. Below’s a small sample of the response – you can find a bunch more in the comment section of the original post.

I absolutely love the idea. So many companies have this insular approach to customers, that they “wouldn’t understand” or that the real grit of the daily business would just scare them away. We all work somewhere, & we all consume. This would help make the business-to-consumer relationship a lot more human-to-human. – Geoff

A clever idea about interacting with customers, particularly for b2b sellers. – Seth Godin (who delivered most of the traffic to the post).

This is fantastic. So much of what is done in the world seems to be behind the scenes, not really understood who is doing it. This would help build better teams – I figure my accountant, pizza shop, post office, etc. are all on my team. Currently they are invisible, but this would make the work they do visible. Nice. – Jacqueline