Why a day of person-to-person transparency?
“The challenge of companies and brands building trust with their customers has never been greater now that the economy has tanked and budgets for 2009 are in flux.” – Future Lab
“Transparency is something that we, not only as consumers, but also as human beings, value in every facet of our lives. Whether it be financial transactions, politics, traditional media or online media” – Pronet
“Trust and transparency are two necessary ingredients for American consumers to return to their role of powering the economy” – Dallas Biz Journal