Take Your Customer to Work Day is a day when organizations open up their doors and invite customers into the workplace to meet employees and better understand how their business works
“Why should my business participate?”
Transparency builds trust. Trust is at an all-time premium given today’s economy. This initiative demonstrates the respect your company has for your customers. It offers them the opportunity to get to know your business a little better, and in the process lets you get to know your customers a little better. It makes your business more human, and your people more real.
“How can it work for my company?”
There’s no specific right way to Take Your Customer To Work. Whether you’re in an office, factory or retail space – what’s important is you give your customer a behind the scenes glimpse of what you do; have your people represent your brand for the day; and let customers see for themselves what truly makes your company special.
With a little creativity and willingness, I’m sure you can find some way to make it work for your business. Open Houses are probably the most straight forward option, but below are a few other transparency initiatives some responsible companies have run in the past:
- Fairmont’s Shop with The Chef
- Pamper’s Mommy Blogger Event
- VW’s Transparent Factory
- Google/ P&G Employee Swap
Disclaimer: The opinions expressed on this site are my own and do not necessarily represent those of my employer.