As the stories continue to roll in from Thursday all reports indicate year one was a success! A big thanks to everyone involved for taking a chance and letting your customers in. Of particular interest for me is the range of ways people have executed this concept. Much of the hesitation from potential participants came from people who were just not sure what to make of the idea — uncertain how it could work for their group. So it’s awesome to see how some parties got creative given their circumstances.
Examples of the different approaches: the Museum of Life + Science took members behind the scenes of exhibits, Steam Whistle Brewery held an “employee for a day” contest, and Vicki at ThreeWheels gave us a virtual tour of her home office (we heard a lot of “I’d love to participate, but I work from home”). As I mentioned leading up to the day, ‘there was no specific right way to Take Your Customer To Work – what was important was giving customers a behind the scenes glimpse of what you do’. I think it’s safe to say all our participants met this objective, and had some fun along the way!